Recruitment is about communicating your employer brand
It is possible to hire only one employee to each open position. He or she will leave behind many skilled individuals who might work for you in the future even they weren't chosen to the position this time. Recruitment process leaves a conception about you as an employer and affects on the future choises and recommendations of the candidates.
One of the best ways to convey employer image and company culture is to use videos in different phases of the recruitment.
- Show the company and its current employees in video in job ad
- Embed video question to application form and ask candidates to answer with video
- Choose the most promising candidates to a video interview and let the team and future colleagues to ask questions